Retention Requires More Than Just a Response

ICE understands the importance of intake, lead conversion and just how competitive our legal marketplace has become.

We Understand Intake

ICE understands the importance of intake and lead conversion. ICE also understands just how competitive our legal marketplace has become.

It is no longer okay to simply take a message and call a potential client back. Nor is it okay to wait a few hours to call a potential client back after they submit a web lead or to require a claimant to find his/her own transportation to visit your office to retain your law firm’s services. The marketplace has changed. The marketplace has become more competitive. As a result, the marketplace is applying more pressure on the front end of your business. In order to ensure that you are maximizing your retention percentage, your law firm’s ability to handle intake and conversion needs to adapt to those changes.

ICE is the revolutionary solution required for that adapting. We are an extension to your law firm. When a potential client calls your law firm and ICE answers the call, they will receive the highest quality intake experience. We have exceptionally (and attorney) trained legal intake representatives. We apply tested and proven best practices. And we use software that was created for one purpose – Intake. In short, we have everything you need to ensure that your qualified leads are placed in the best position for retention.

Experts in Legal Intake and Lead Conversion

We are industry leading experts focused on one thing: Retention. What good is an answering service if you then need to turn around and spend countless days trying to get the potential client back on the phone? How many law firms do you think that claimant may have contacted in the time between when they spoke to your current answering service and you? ICE will not only answer the phone, but we will qualify claimants, based upon your criteria, and retain them, using your retainer.

Our Technology

ICE is powered by industry leading technology.  Our technology takes human error out of the equation.  When a new call comes in it is automatically assigned to your firm and your case type specific questions and retention criteria are presented.  If the claimant qualifies, we employ our best practices retention methodology to produce epic results.


ICE understands and appreciate the value of a lead. To ensure transparency, you have access to everything ICE is doing on your behalf. Specifically, we will email frequent reports to your law office, providing specific details about each lead that we handle on your behalf.