Chats + ICE = More Retainers

by Gary Falkowitz

Like it or not, if you are looking to maximize your law firm’s ability to connect and communicate with new leads, having live-chat on your website has not only become the norm; it has become a prerequisite to success. In this day and age, given how advanced we have become technologically and how quickly we […]


Top 5 Things NOT To Say To New Claimants

by Gary Falkowitz

How did you hear about us today? When you ask this question of a claimant, you are making it about your law firm. This is not about your law firm. This is about the claimant. Stop looking to massage your ego and get information to assess your marketing and start prioritizing the claimant. We’ll have […]