Whether you treat it like one or not, your law practice is a business. Now, don’t get us wrong, the best part of the business is that we get to help people potentially obtain a significant financial award as a consequence of their injuries. Obviously, we also appreciate the fact that our ROI (Return On Investment), on average, is higher than most other businesses. With that understanding, it is mind-boggling for us at ICE to watch law firms treat their intake like a red-headed step-child (no offense to red-headed step children out there).

For instance, how many law firms employ staff on the nights and weekends? Moreover, how many law firms even respond to leads that come in during the nights and weekends? Do we really believe that our potential clients don’t look for assistance during those hours? Here are some other questions to consider: How many law firms are tracking the most important key performance indicators? How many are listening to their calls? How many stop following up with a claimant after 3 attempts? How many are texting claimants? We can keep going here…

At ICE, we have created an outsourced intake department that helps law firms by maximizing their marketing dollars. How? By prioritizing Intake with the appropriate resources so that law firms don’t have to. Interested in learning more? Call/Email us anytime.